Audi is a car manufacturer. It is a subsidiary of the Volkswagen Group. The name Audi comes from the Latin translation of the surname of its founder, August Horch. It means “to listen.” The company is headquartered in Ingolstadt, Germany. In 1899, Horch founded the company A Horch & Cie in Cologne, Germany. That year, the company built its first car. Later, the company expanded to other parts of Germany, including Saxony and Zwickau.
The original name was Horch, which referred to an old German word for “hark.” However, the company had trademark protection for its name. When Horch wanted to change the name, he visited his friend Franz Fikentscher. His son, Henrick, was studying Latin. Henrick Fikentscher’s son suggested that the name be changed to Audi, which is pronounced “Ow-dee”.
The original four-ring logo of Audi represented the merged four German automakers: Horch, Wanderer, and DKW. This merger was called Auto Union AG and made it the second largest motor vehicle manufacturing group in Germany. During this time, Audi developed technology to create the first six-cylinder engine and front-wheel drive. As a result, Audi became synonymous with technology. The first automobile to have front-wheel drive and rear-wheel drive was called the Audi A.D.
What is the real name of Audi?? – The name of the car manufacturer has changed a few times over the years. In 1932, Audiwerke AG Zwickau was called Auto Union AG Neckarsulm. The company produced over two million vehicles per year in its main plant in Ingolstadt. In addition to this, Audi also has two production plants in Germany: Neckarsulm and Ingolstadt.
Today, Audi is a luxury automobile brand. From humble beginnings, it has risen to become one of the most popular in the world. Its long-running history has borne fruit and seen the company thrive under economic and political challenges. And it has survived changing tastes and customer preferences. And it does so through a visionary single man and the creation of a state-of-the-art vehicle.
Horch’s company name changed a number of times. In the early twentieth century, the company was known as August Horch & Cie. Motorwagenwerke AG, and later August Horch Automobilwerke GmbH. The company’s name was not very memorable and was hardly marketable. It was also owned by Horch’s business partners. After the Second World War, Auto Union AG had to divest itself of its factories in the Soviet Union. However, it retained the name Audi.
In the beginning, Audi was founded by August Horch, a blacksmith with training in engineering. He worked at an engine workshop for the legendary Karl Benz in Mannheim, which was already a world-class automobile company a decade earlier. Its name, Audi, translates to “horse,” in German. But this is only the beginning of Audi’s success. Its roots lie in its automotive heritage and the story of its founder, August Horch.
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